# Welcome to Black Ice

> Learn what Black Ice is and how it helps manage product terminology.

**Category:** Getting started | **Tab:** getting-started

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<span class="docs-eyebrow">Welcome to Black Ice</span>

# Launch faster. Own your brand in every market.

Black Ice gives teams a single, governed source of truth for product naming, messaging, and market rules — so every campaign, landing page, and product launch goes out with the right words, in the right market, without last-minute firefighting.
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<p class="docs-label">The problem it solves</p>

## Brand inconsistency is a product problem in disguise.

When your product has different names in different markets — because legal said so, because the plan includes different features, because the term means something different in German — that complexity lives in spreadsheets, email threads, and tribal knowledge. Until it breaks.

> *"The French team launched the campaign with the wrong plan name. The feature isn't available there. Legal flagged it after go-live."*
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> — A story every global marketing team knows.

Black Ice makes that complexity visible, governed, and connected to the teams who produce content — before it ships.

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<p class="docs-label">What it looks like in practice</p>

## Your product — one source of truth, three markets

| Market | Plan Name | Key Rules |
|--------|-----------|-----------|
| 🇺🇸 **US** | Pro | Includes Analytics, API Access, Collaboration, Custom Exports. No restrictions. Standard brand voice. |
| 🇩🇪 **Germany** | Pro | Custom Exports available on Enterprise only. Formal register required. API retained as anglicism. Legal disclaimer required on pricing pages. |
| 🇧🇷 **Brazil** | Pro | Analytics renamed *Análise de Dados* per brand approval. API Access not yet launched. Warm, conversational register. |

> Every content producer — copywriter, campaign manager, localization vendor — works from the same approved data. No version confusion, no market mix-ups.

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<p class="docs-label">What your team gets</p>

## Four pillars of brand governance

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<h4>One approved source</h4>
<p>Product names, feature terms, and market rules live in one place. Not three spreadsheets and a Notion doc.</p>
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<h4>Market-ready by default</h4>
<p>Know exactly what's available where, what it's called, and what the brand voice requires — before the brief goes out.</p>
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<h4>Legal and brand approval baked in</h4>
<p>Send terms for review via shareable link. Reviewers approve or comment without needing an account.</p>
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<h4>AI that uses your actual brand rules</h4>
<p>When you use AI to draft or localize content, it reads your approved terminology and market conventions — not a generic prompt.</p>
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<p class="docs-label">How it fits your workflow</p>

## From setup to structured output

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<li><strong>Set up your product model</strong> — define plans, features, and platform terms once</li>
<li><strong>Add market rules</strong> — what's available where, what it's called, what register to use</li>
<li><strong>Get sign-off</strong> — legal, brand, and regional reviewers approve inline, no account required</li>
<li><strong>Share with your team</strong> — copywriters, agencies, and localization vendors all pull from the same approved source</li>
<li><strong>Connect to your AI tools</strong> — Black Ice exports your brand knowledge as structured context your AI tools actually use</li>
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<p class="docs-label">Who uses Black Ice</p>

## Built for cross-functional brand teams

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<h4>Global marketing teams</h4>
<p>Brief agencies and content teams with market-specific naming and messaging rules already approved.</p>
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<h4>Brand and legal teams</h4>
<p>Review and approve product terminology before it reaches campaigns. Full audit trail of who approved what.</p>
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<h4>Content and localization managers</h4>
<p>One governed source replaces fragmented glossaries, style guides, and market-specific instructions.</p>
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<h4>Product marketers</h4>
<p>Define canonical product positioning per market. Engineering, sales, and support stay aligned without chasing you.</p>
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